Self Care Sanctuary

Cozy, Comfortable, Inviting…and Fashionable. 

Self-care arguably starts and ends in the bedroom, so it’s important to turn your safe space into a sanctuary.

The Details:  Covered the entire room with lilac & silver wallpaper and coordinating window treatment to create a glamorous cocoon to relax and rejuvenate.

📸 @shinobichenault

Stylish Speakeasy

Staircase leads to a speakeasy style wine cellar in the basement of the home.

It’s all about the dramatic details with this one. Creating a moody experience, guests enter into a small vestibule via spiral stairs before being transported into the swanky cellar lounge to enjoy wine tasting. 

At Home Spa Escape

Creating a luxurious bathroom sanctuary for an effortless escape…

A bright white room with an accent wall of marble & mother of pearl mosaic tile and dark wood floor gives this a tranquil experience. While, a large soaking tub and a steam shower offers the perfect way to indulge in spa-like selfcare and relaxation.

Creating a Compelling Signature Interior for a Boutique Real Estate Office

To help Nest SoCal, a boutique residential real estate team, increase their brand recognition, elevate their image and stand out from the competition we designed an office that is stylish & functional with a hospitality/residential-style environment.

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Below are some techniques we used to help Nest SoCal Group create a compelling signature interior design:

  • Reinforcing visual identity: We highlighted the Tiffany blue color from their logo in the interior design, through the focal wall with Black Crow Studios wallpaper and other décor, to reinforce their visual Identity and thereby brand recognition.
  • Reflecting company’s core personality: We went for a contemporary and stylish design, through the choice of furniture and décor, in order to convey their authority as a real estate team with high-level market expertise and innovative approach, while appealing to their target demographic, including the luxury residential with sophisticated taste.
  • Creating a special experience: Opting for a residential/hospitality style environment, we went with lounge style seating for appointments with prospective buyers and in-house team meeting. The inviting and hospitable space reflects their business philosophy of being approachable and image of being a trusted advisor in the important decision making of buying a home.
  • Functional design with effective space planning in order to maximize the under 300sq.ft. space to fit a work area for 5-6 team members, a meeting lounge area and leave enough room for ample storage, without feeling cluttered.

Taking into consideration Nest SoCal’s brand, design aesthetic and functional requirements, we created an interior branding design concept through our virtual design package, Compelling Signature Interior™.

Compelling Signature Interior™ is an affordable virtual interior design package for small businesses and entrepreneurs to help them create their own signature interior design to elevate their brand image, stand out from competitors & appeal to their sophisticated target clientele.

If you want help creating a signature interior design to enhance your brand image, you can contact us at

5 Easy Decorating Tips to Make Your Home Fashionable & Functional!

When assisting clients with decorating and styling their homes, sometimes all I have to do is simple fine-tuning to make a big design impact.  The issues I tweak seemed to be common mistakes or challenges faced by many.  Since correcting the mistake is the first step to achieving a well-designed home, I wanted to reveal 5 common mistakes & challenges which are crucial to fix in order to build the foundation for good decorating.  The solutions below to these common mistakes will help make your home more fashionable & functional. These tips are meant to inspire you and enhance your lifestyle!




Mistake #1 Rug is too small

When a rug is too small, it fragments a room and creates visual clutter.

A rug looks best when it anchors a seating arrangement.  Generally in a living room, the rug should cover all the furniture and extend about 6″ beyond the width of sofa on each side.  Below are two options, to obtain large rugs without breaking the bank.

  • Find a carpet with interesting print or texture and have the carpet store cut-to-size and custom-finish the edges. I have done that many times, and the right pattern or texture can make for a beautiful area rug.  The leopard print rug in the third photo below is made that way.
  • If you love a beautiful oriental or other expensive rug, you could go with a smaller piece and place a simple cut-to-size wool carpet underneath it, like the tan rug under blue oriental rug in the room above.


Mistake #2 Curtain is too short

A curtain that is too short, i.e. does not touch the floor, is akin to a person wearing pants that are too short (not the trendy kind!).  It looks awkward and takes away from the beauty of the person, or in this case, the room.

  • Opting for curtains that just touch the floor (as seen above), or adding an extra ½”-1” length like in the photo below is a great way to cheat the common uneven floor.




Mistake # 3 Art hung too high

When hung too high, art  can look off-balanced on a wall and may inhibit your ability to enjoy viewing it without craning your neck.

  • A rule of thumb is to hang a piece 60” from the floor to the center of art.
  • For multiple artworks, the 60” mark will be from the floor to the center of tallest part of the arrangement. In the photo below, you would consider that height to be the distance from top of the large round mirror to bottom of frame underneath it, including the space between them.  I like to lay this type of collage on the floor first to work out the arrangement and determine the overall height.
  • If artwork is behind a sofa and the 60” mark will overlap with the sofa, placing the piece so that the bottom is 6”-8” above sofa top is a good rule of thumb.




Mistake #4 Thinking stylish furniture cannot be comfortable

I find that sometimes there is a misconception that stylish furniture cannot be comfortable.  That is not true!  Sure, there are many stylish uncomfortable ones available but you do not have to compromise function for fashion in order to create a fashion forward room. I believe fashion must meet function in order to enhance your life at home, and there are many options out there.

Tips to choosing stylish & comfortable furniture, particularly large investment items like sofas:

  • Assess your lifestyle, what type of room is the furniture being placed in? List all the activities that will happen in the room and determine how you want to enjoy life there. For example, the extra wide and deep sectional above is in a family room for a couple who wanted the coziest & deepest sofa to curl up on and enjoy movies, or for the over 6-foot husband to stretch out and nap while the wife reads on the chaise end.
  • Always test the furniture to determine if you will enjoy it for the lifestyle you envision. Besides firmness, also check whether the size and shape feels comfortable for your body.

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Mistake #5 Wrong size chandelier over dining table

I have discovered that selecting the right sized chandelier and hanging it at the right height can be challenging for many, since it becomes a focal point in addition to being functional.

  • When opting for a round chandelier, go for a diameter that is at least three-quarters the width of the dining table. I usually like to go slightly bigger for added drama.
  • If it is an extra-long table like the 10-foot table above, I like an elongated style, like the piece above, which is about half the length and width of the table. Another option is to get two ( round) matching pieces like those in the photo below.
  • For chandelier placement, the lowest portion should be about 30”-36” from the top of dining table.




I hope these tips will be helpful if you also encounter some of these common decorating challenges.  Have fun making your home fashionable & functional!


xox Seyie



Introducing Design 360


Excited to share Design 360, a comprehensive creative collaboration with SheBrand, to provide overall brand positioning, creative direction and compelling consumer experiences for lifestyle, hospitality, retail and real estate brands.  It covers every touch-point to create a brand identity that is engaging, meaningful and cohesive throughout physical and digital platforms.


Scope of Services Include:

BRAND IDENTITY AND DEVELOPMENT – Identify brand message, mission, personality and image, and develop a custom brand handbook to serve as the anchor for all creative branding actions

CREATIVE DIRECTION – Create a unified, consistent look and voice across all forms of print and digital media

INTERIOR BRANDING – Communicate the essence of a company’s brand identity through the design of its physical environment

DIGITAL – Design and develop a brand’s website and social media platforms

GRAPHICS & PACKAGING – Design collateral materials, packaging and non-paper products

SPECIAL CONSUMER EXPERIENCE – Create educational and entertaining experiences to engage and delight consumers

BRAND TOUCH POINTS ON-SITE – Curate and finely tune all sensory experiences, including: visual, olfactory, tactile, auditory and gustatory

WHO WE SERVELuxury & Design-Conscious Lifestyle, Hospitality, Retail and Real Estate Brands (Residential and Mixed-Use Development)

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For more information, please contact us at or 323.630.1841, we look forward to helping you design a compelling brand identity!

A bathroom inspired by luxury Parisian hotel!

For this master bathroom remodel, the inspiration was a luxury Parisian hotel! The vibe that we strived for was glamour and streamlined opulence, which was achieved through the use of the marble slabs, opulent bathroom fixtures and the metallic leopard-print wallpaper (in the water closet). Ooh la, la!








Stylish Bar

To create a stylish bar that would be perfect for entertaining guests impressively, we custom designed this built-in cabinet with slate blue lacquer finish and stripe mamara marble countertop.


Below are additional tips on how to get the look.

Cabinet design:

  • A mirrored back and floating glass shelves give a sense of lightness in the design.
  • Decorative pulls add a nice design accent to the function of doors.
  • Cabinet lighting (though not lit here) makes the display feel more special.


Styling tips:

  • Arrange stemware and wine bottles like a retail display (I cluster similar items as groups and leave some breathing space between them).
  • Pretty bowls to hold nuts and chocolates.

Beach Style!

Revealing a recently completed beach house! The result of 1½ years of designing and planning this extensive remodel and decorating project. Thrilled to have Joe Schmelzer, who shot my VogueIndia feature a few years ago, photograph it.9.18-IG 5


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A Luxury Optometrist Office & Retail Boutique

Here’s a sneak peak into a recently completed project, Eyes on the Bloc, a luxury optometrist office and retail boutique at The BLOC in Downtown Los Angeles.


A clean, minimalist design was created, punctuated by artwork with optical references as a nod to the practice’s commitment of investing in the latest technology in optometry and the principal’s passion for art. The neutral color palette creates a welcoming shopping experience, while the placement of optical artwork adds just the right amount of drama and color. The striking eye mosaic panel curated by Ikonlogy Studios.


Every corner of the store was thoughtfully designed around the experience of the customer, including the bright, back wall, which was fitted with back-lit displays. This wall display transforms an often ordinary and common design piece seen in most optometrist offices into a striking focal piece for the space, highlighting the products, while giving customers the highest level of ease and efficiency while shopping.

If you’re in Downtown Los Angeles make sure to stop by Eyes on the Bloc, which offers full-service eye care and a fabulous selection of designer eyewear,