THE FIVE KEY ELEMENTS OF SUCCESSFUL INTERIOR BRANDING

Branded Salon

Interior Branding is a tool to communicate the essence of your company’s brand identity through the design of its physical environment.  Successful companies like Apple, Chanel and Louis Vuitton use it as a business strategy to enhance their brand image, gain client loyalty and, ultimately, higher profits.

Good design is no longer considered an elitist idea, but rather is now an integral part of a sound business strategy, and Interior Branding is an important aspect of achieving business success.

The five key elements of a well-branded interior include:

1.    Reinforcement of Visual Identity – Using your company’s logo, a trademark design element or color throughout as an interior detail.

2.    Creating an Interior Synonymous with Your Product or Brand – Reflecting your company’s core personality in your interior environment, which encompasses both aesthetic and ambiance.

3.    Consistent Visual Language – If your company has a presence in more than one physical environment, your design aesthetic should always be consistent, but not necessarily identical.  This may include multiple locations, or different types of spaces such as a freestanding boutique or spa, a shop-in-shop, or product counter inside a department store.

4.    Creating a Special Experience – When clients walks into your spa, retail boutique or office, you want them to have a memorable experience, as well as transact business.  You can achieve that by developing distinct areas where you can entertain and educate them about your products, or by creating inviting residential-style environments where they would want to linger.

5.    Engaging the Senses – Paying careful attention to how your clients connect with your business through their various senses – hearing, touch, sight, smell and taste. Make sure the connections are interesting and consistent with your brand identity.

Announcing Interior Branding Services!

 

WHAT IS INTERIOR BRANDING?

In this blog post, I would like to share about a topic that is near and dear to my heart, Interior Branding.

Why is it important, especially if you are a business? Because we live in an “Era of Design,” according to an article published by Forbes Magazine in May 2012.  Interior branding can help companies gain more customer loyalty, and thereby higher profits.

So, what is Interior Branding?

It is a tool to communicate the essence of your company’s brand identity through the design of your physical environment – which can be a retail space, a day or medical spa, a restaurant or an office.  This includes both the tangible, such as the interior design & visual aesthetic, to the intangible, such as the ambiance and mood.

A physical space is a very important asset to influence a consumer.  When a client enters your store or spa, you have the ability to create a bubble around them with your brand.  You engage them at every touch point and help them develop an emotional connection with your brand.  This is your BIGGEST opportunity to create a memorable impression upon your consumer, and to elevate your service or product from a commodity to an object of desire in the minds of your consumer.

This has become a very important investment for all types of businesses in recent years.  Many companies who were not typically design-oriented have realized that good design can be integral to developing consumer loyalty, case-in-point Microsoft opening up their own “branded” boutiques after seeing the success of the Apple stores and brand.

Although interior branding as a business strategy has become a phenomenon in recent years, it is not new.  In fact, the luxury fashion sector can be attributed to starting it.   For years, companies such as Chanel, Gucci, Louis Vuitton and other luxury brands have used design and atmosphere through their stores to convey their own brand identity, differentiate themselves from competitors, and appeal to their target market.

 

People lining up to enter the various luxury boutique on a typical weekday at the Harbor City Mall, Hong Kong