WHAT IS INTERIOR BRANDING?

In this blog post, I would like to share about a topic that is near and dear to my heart, Interior Branding.

Why is it important, especially if you are a business? Because we live in an “Era of Design,” according to an article published by Forbes Magazine in May 2012.  Interior branding can help companies gain more customer loyalty, and thereby higher profits.

So, what is Interior Branding?

It is a tool to communicate the essence of your company’s brand identity through the design of your physical environment – which can be a retail space, a day or medical spa, a restaurant or an office.  This includes both the tangible, such as the interior design & visual aesthetic, to the intangible, such as the ambiance and mood.

A physical space is a very important asset to influence a consumer.  When a client enters your store or spa, you have the ability to create a bubble around them with your brand.  You engage them at every touch point and help them develop an emotional connection with your brand.  This is your BIGGEST opportunity to create a memorable impression upon your consumer, and to elevate your service or product from a commodity to an object of desire in the minds of your consumer.

This has become a very important investment for all types of businesses in recent years.  Many companies who were not typically design-oriented have realized that good design can be integral to developing consumer loyalty, case-in-point Microsoft opening up their own “branded” boutiques after seeing the success of the Apple stores and brand.

Although interior branding as a business strategy has become a phenomenon in recent years, it is not new.  In fact, the luxury fashion sector can be attributed to starting it.   For years, companies such as Chanel, Gucci, Louis Vuitton and other luxury brands have used design and atmosphere through their stores to convey their own brand identity, differentiate themselves from competitors, and appeal to their target market.

 

People lining up to enter the various luxury boutique on a typical weekday at the Harbor City Mall, Hong Kong

JOIN ME AT THE AESTHETIC SHOW!

 

I am very excited to let you know that I will be speaking at THE Aesthetic Show in Las Vegas on April 15, 2012, about:

Designing the Luxury Brand – Secrets to Creating Successful Branding Through Design in Medical Practices & Spas

“Branding” has become a popular buzz word.  Businesses will often succeed or fail based on the effectiveness (or lack thereof) of their brand image.  With over 10 years of experience in high fashion and interior design, I will draw from my knowledge gained while working with luxury brands such as Chanel and Dolce & Gabbana, and share insights on how these companies communicate and reinforce their image successfully through their retail interiors.  Attendees will learn how to effectively communicate their own company’s brand in their medical offices or spas, thereby creating compelling environments that appeal to their target clientele.

I hope you can join me!  You can find more information or register here.