A Luxury Optometrist Office & Retail Boutique

Here’s a sneak peak into a recently completed project, Eyes on the Bloc, a luxury optometrist office and retail boutique at The BLOC in Downtown Los Angeles.

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A clean, minimalist design was created, punctuated by artwork with optical references as a nod to the practice’s commitment of investing in the latest technology in optometry and the principal’s passion for art. The neutral color palette creates a welcoming shopping experience, while the placement of optical artwork adds just the right amount of drama and color. The striking eye mosaic panel curated by Ikonlogy Studios.

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Every corner of the store was thoughtfully designed around the experience of the customer, including the bright, back wall, which was fitted with back-lit displays. This wall display transforms an often ordinary and common design piece seen in most optometrist offices into a striking focal piece for the space, highlighting the products, while giving customers the highest level of ease and efficiency while shopping.

If you’re in Downtown Los Angeles make sure to stop by Eyes on the Bloc, which offers full-service eye care and a fabulous selection of designer eyewear,

Work Inspiration!

Seyie Design collaborated with the organization to create a branded office environment that was cohesive with their overall visually identity as well as reinforced their vision of optimism. Thereby, creating an inspiring environment for both the employees and clients.

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Office for a special project of the Rockerfeller Philanthropy Advisors in
Los Angeles, CA.

 

A Luxury Optometrist Office & Retail Boutique

I am thrilled to share the interior branding design concept of an upcoming project, Eyes on the Bloc, in Downtown Los Angeles, CA.

Collaborating with the luxury optometrist office and retail boutique, we decided to create a minimalist design that aligned with their overall brand identity.  As a nod to the founder/optometrist’s love for art, the stark interior was punctuated with optical references, elevated as an art form, and with the company’s brand accent color of red.

The end result is a look that is unique and authentic to the company, while staying on brand!

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Main Retail Area – Abstract Painting of an iris becomes a focal point at end of hallway 

 

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Waiting Lounge – built-in banquet seating with art (mosaic of eye) above

 

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Main Retail Area

 

Stay tuned to see photos of the actual space when it opens later in 2016…

The Western Foodservice & Hospitality Expo!

Please Be My Guest At The Western Foodservice & Hospitality Expo on Monday, August 18th! I’ll be presenting the “Five Key Elements for Successful Interior Branding in Café, Restaurant, and Retail Spaces.”

Please see invitation below for more info & the code for Complimentary registration.  You can register at www.westernfoodexpo.com.

Loved to see you there!

Seyie

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Orange Pop!

I would like to share some images of a recently completed residential project of Seyie Design.

Anytime we work with clients, we first take the time to understand who they are, their personal tastes, and unique lifestyle.  We love fashionable interiors, but strive to ensure that they capture the essence of each client and balance them with function to support individual lifestyles.  The architecture of this home is a beautiful light-filled Mid-Century Modern style.  Our client has an affinity for contemporary style, but still wanted their home to be warm and inviting.  The end result reached a balance with white interior and “pops” of orange (a favorite color of our client), replete with contemporary sofa in a tweedy fabric, leather nesting cocktail tables, shag rug and other custom made cushions to create ultra comfortable seating.  We think our mission was accomplished!

Check out the photos below, along with design tips…

Seyie Design Contemporary Home Photo Credit: David Christopher Lee, Interiors: Seyie Design

Styling cocktail table:

•    A combination of coffee table books mixed with other favorite accessories and flowers works nicely together.
•    I think of coffee table books as part of the accessories, hence like to color coordinate them.
•    Flowers with sculptural lines make nice décor, such as the miniature calla lily here.
•    Keep accessories at different levels.  Emphasize this by placing an object above a group of books and keeping a low profile bowl on its own.

Seyie Design, fashionable diningPhoto Credit: David Christopher Lee, Interiors: Seyie Design

Layering with texture in a monochromatic scheme:
In this monochromatic color scheme, we used varying texture to create visual depth (though not that visible in the photo.)  The throw pillows are a solid color in a flat weave, while the banquet cushions are woven fabric with subtle color striation.

Seyie Design, window seatPhoto Credit: David Christopher Lee, Interiors: Seyie Design

Keeping a cohesive look:
In contemporary interiors with open plan, having a cohesive look is quite important.  The accent color of orange created that thread for continuity here, through the seat cushion and throw pillows at the window seat, as well as various accessories throughout.

THE FIVE KEY ELEMENTS OF SUCCESSFUL INTERIOR BRANDING

Branded Salon

Interior Branding is a tool to communicate the essence of your company’s brand identity through the design of its physical environment.  Successful companies like Apple, Chanel and Louis Vuitton use it as a business strategy to enhance their brand image, gain client loyalty and, ultimately, higher profits.

Good design is no longer considered an elitist idea, but rather is now an integral part of a sound business strategy, and Interior Branding is an important aspect of achieving business success.

The five key elements of a well-branded interior include:

1.    Reinforcement of Visual Identity – Using your company’s logo, a trademark design element or color throughout as an interior detail.

2.    Creating an Interior Synonymous with Your Product or Brand – Reflecting your company’s core personality in your interior environment, which encompasses both aesthetic and ambiance.

3.    Consistent Visual Language – If your company has a presence in more than one physical environment, your design aesthetic should always be consistent, but not necessarily identical.  This may include multiple locations, or different types of spaces such as a freestanding boutique or spa, a shop-in-shop, or product counter inside a department store.

4.    Creating a Special Experience – When clients walks into your spa, retail boutique or office, you want them to have a memorable experience, as well as transact business.  You can achieve that by developing distinct areas where you can entertain and educate them about your products, or by creating inviting residential-style environments where they would want to linger.

5.    Engaging the Senses – Paying careful attention to how your clients connect with your business through their various senses – hearing, touch, sight, smell and taste. Make sure the connections are interesting and consistent with your brand identity.