Please join us at ICSC Southern California Idea Exchange!

Please join us at ICSC Southern California Idea Exchange on February 1st! We are excited to host a Deal Making Table- how to create a compelling environment for your boutique or shopping center. We look forward to seeing you!

Invitation 1

Click HERE, for information on ICSC Southern California Idea Exchange.

Work Inspiration!

Seyie Design collaborated with the organization to create a branded office environment that was cohesive with their overall visually identity as well as reinforced their vision of optimism. Thereby, creating an inspiring environment for both the employees and clients.

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Office for a special project of the Rockerfeller Philanthropy Advisors in
Los Angeles, CA.

 

A Luxury Optometrist Office & Retail Boutique

I am thrilled to share the interior branding design concept of an upcoming project, Eyes on the Bloc, in Downtown Los Angeles, CA.

Collaborating with the luxury optometrist office and retail boutique, we decided to create a minimalist design that aligned with their overall brand identity.  As a nod to the founder/optometrist’s love for art, the stark interior was punctuated with optical references, elevated as an art form, and with the company’s brand accent color of red.

The end result is a look that is unique and authentic to the company, while staying on brand!

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Main Retail Area – Abstract Painting of an iris becomes a focal point at end of hallway 

 

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Waiting Lounge – built-in banquet seating with art (mosaic of eye) above

 

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Main Retail Area

 

Stay tuned to see photos of the actual space when it opens later in 2016…

Upcoming Branded Retail Projects in #DTLA

I am very excited to share that Seyie Design will be creating several branded retail  boutiques for The BLOC, an exciting lifestyle destination opening up in Downtown LA.  Slated to open later this year, this unique lifestyle destination will include premier retailer, gourmet food, art installations, luxury office tower and many more.  I am thrilled to be contributing to such an incredible project that will elevate a favorite part of town.  Stay tuned!

You can find out more at http://www.theblocdowntown.com/

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The Western Foodservice & Hospitality Expo!

Please Be My Guest At The Western Foodservice & Hospitality Expo on Monday, August 18th! I’ll be presenting the “Five Key Elements for Successful Interior Branding in Café, Restaurant, and Retail Spaces.”

Please see invitation below for more info & the code for Complimentary registration.  You can register at www.westernfoodexpo.com.

Loved to see you there!

Seyie

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THE FIVE KEY ELEMENTS OF SUCCESSFUL INTERIOR BRANDING

Branded Salon

Interior Branding is a tool to communicate the essence of your company’s brand identity through the design of its physical environment.  Successful companies like Apple, Chanel and Louis Vuitton use it as a business strategy to enhance their brand image, gain client loyalty and, ultimately, higher profits.

Good design is no longer considered an elitist idea, but rather is now an integral part of a sound business strategy, and Interior Branding is an important aspect of achieving business success.

The five key elements of a well-branded interior include:

1.    Reinforcement of Visual Identity – Using your company’s logo, a trademark design element or color throughout as an interior detail.

2.    Creating an Interior Synonymous with Your Product or Brand – Reflecting your company’s core personality in your interior environment, which encompasses both aesthetic and ambiance.

3.    Consistent Visual Language – If your company has a presence in more than one physical environment, your design aesthetic should always be consistent, but not necessarily identical.  This may include multiple locations, or different types of spaces such as a freestanding boutique or spa, a shop-in-shop, or product counter inside a department store.

4.    Creating a Special Experience – When clients walks into your spa, retail boutique or office, you want them to have a memorable experience, as well as transact business.  You can achieve that by developing distinct areas where you can entertain and educate them about your products, or by creating inviting residential-style environments where they would want to linger.

5.    Engaging the Senses – Paying careful attention to how your clients connect with your business through their various senses – hearing, touch, sight, smell and taste. Make sure the connections are interesting and consistent with your brand identity.

Announcing Interior Branding Services!

 

WHAT IS INTERIOR BRANDING?

In this blog post, I would like to share about a topic that is near and dear to my heart, Interior Branding.

Why is it important, especially if you are a business? Because we live in an “Era of Design,” according to an article published by Forbes Magazine in May 2012.  Interior branding can help companies gain more customer loyalty, and thereby higher profits.

So, what is Interior Branding?

It is a tool to communicate the essence of your company’s brand identity through the design of your physical environment – which can be a retail space, a day or medical spa, a restaurant or an office.  This includes both the tangible, such as the interior design & visual aesthetic, to the intangible, such as the ambiance and mood.

A physical space is a very important asset to influence a consumer.  When a client enters your store or spa, you have the ability to create a bubble around them with your brand.  You engage them at every touch point and help them develop an emotional connection with your brand.  This is your BIGGEST opportunity to create a memorable impression upon your consumer, and to elevate your service or product from a commodity to an object of desire in the minds of your consumer.

This has become a very important investment for all types of businesses in recent years.  Many companies who were not typically design-oriented have realized that good design can be integral to developing consumer loyalty, case-in-point Microsoft opening up their own “branded” boutiques after seeing the success of the Apple stores and brand.

Although interior branding as a business strategy has become a phenomenon in recent years, it is not new.  In fact, the luxury fashion sector can be attributed to starting it.   For years, companies such as Chanel, Gucci, Louis Vuitton and other luxury brands have used design and atmosphere through their stores to convey their own brand identity, differentiate themselves from competitors, and appeal to their target market.

 

People lining up to enter the various luxury boutique on a typical weekday at the Harbor City Mall, Hong Kong

JOIN ME AT THE AESTHETIC SHOW!

 

I am very excited to let you know that I will be speaking at THE Aesthetic Show in Las Vegas on April 15, 2012, about:

Designing the Luxury Brand – Secrets to Creating Successful Branding Through Design in Medical Practices & Spas

“Branding” has become a popular buzz word.  Businesses will often succeed or fail based on the effectiveness (or lack thereof) of their brand image.  With over 10 years of experience in high fashion and interior design, I will draw from my knowledge gained while working with luxury brands such as Chanel and Dolce & Gabbana, and share insights on how these companies communicate and reinforce their image successfully through their retail interiors.  Attendees will learn how to effectively communicate their own company’s brand in their medical offices or spas, thereby creating compelling environments that appeal to their target clientele.

I hope you can join me!  You can find more information or register here.