Introducing Design 360

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Excited to share Design 360, a comprehensive creative collaboration with SheBrand, to provide overall brand positioning, creative direction and compelling consumer experiences for lifestyle, hospitality, retail and real estate brands.  It covers every touch-point to create a brand identity that is engaging, meaningful and cohesive throughout physical and digital platforms.

 

Scope of Services Include:

BRAND IDENTITY AND DEVELOPMENT – Identify brand message, mission, personality and image, and develop a custom brand handbook to serve as the anchor for all creative branding actions

CREATIVE DIRECTION – Create a unified, consistent look and voice across all forms of print and digital media

INTERIOR BRANDING – Communicate the essence of a company’s brand identity through the design of its physical environment

DIGITAL – Design and develop a brand’s website and social media platforms

GRAPHICS & PACKAGING – Design collateral materials, packaging and non-paper products

SPECIAL CONSUMER EXPERIENCE – Create educational and entertaining experiences to engage and delight consumers

BRAND TOUCH POINTS ON-SITE – Curate and finely tune all sensory experiences, including: visual, olfactory, tactile, auditory and gustatory

WHO WE SERVELuxury & Design-Conscious Lifestyle, Hospitality, Retail and Real Estate Brands (Residential and Mixed-Use Development)

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For more information, please contact us at info@seyiedesign.com or 323.630.1841, we look forward to helping you design a compelling brand identity!

A bathroom inspired by luxury Parisian hotel!

For this master bathroom remodel, the inspiration was a luxury Parisian hotel! The vibe that we strived for was glamour and streamlined opulence, which was achieved through the use of the marble slabs, opulent bathroom fixtures and the metallic leopard-print wallpaper (in the water closet). Ooh la, la!

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BEFORE

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A Luxury Optometrist Office & Retail Boutique

Here’s a sneak peak into a recently completed project, Eyes on the Bloc, a luxury optometrist office and retail boutique at The BLOC in Downtown Los Angeles.

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A clean, minimalist design was created, punctuated by artwork with optical references as a nod to the practice’s commitment of investing in the latest technology in optometry and the principal’s passion for art. The neutral color palette creates a welcoming shopping experience, while the placement of optical artwork adds just the right amount of drama and color. The striking eye mosaic panel curated by Ikonlogy Studios.

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Every corner of the store was thoughtfully designed around the experience of the customer, including the bright, back wall, which was fitted with back-lit displays. This wall display transforms an often ordinary and common design piece seen in most optometrist offices into a striking focal piece for the space, highlighting the products, while giving customers the highest level of ease and efficiency while shopping.

If you’re in Downtown Los Angeles make sure to stop by Eyes on the Bloc, which offers full-service eye care and a fabulous selection of designer eyewear,

Please join us at ICSC Southern California Idea Exchange!

Please join us at ICSC Southern California Idea Exchange on February 1st! We are excited to host a Deal Making Table- how to create a compelling environment for your boutique or shopping center. We look forward to seeing you!

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Click HERE, for information on ICSC Southern California Idea Exchange.

Work Inspiration!

Seyie Design collaborated with the organization to create a branded office environment that was cohesive with their overall visually identity as well as reinforced their vision of optimism. Thereby, creating an inspiring environment for both the employees and clients.

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Office for a special project of the Rockerfeller Philanthropy Advisors in
Los Angeles, CA.

 

A Luxury Optometrist Office & Retail Boutique

I am thrilled to share the interior branding design concept of an upcoming project, Eyes on the Bloc, in Downtown Los Angeles, CA.

Collaborating with the luxury optometrist office and retail boutique, we decided to create a minimalist design that aligned with their overall brand identity.  As a nod to the founder/optometrist’s love for art, the stark interior was punctuated with optical references, elevated as an art form, and with the company’s brand accent color of red.

The end result is a look that is unique and authentic to the company, while staying on brand!

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Main Retail Area – Abstract Painting of an iris becomes a focal point at end of hallway 

 

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Waiting Lounge – built-in banquet seating with art (mosaic of eye) above

 

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Main Retail Area

 

Stay tuned to see photos of the actual space when it opens later in 2016…

Upcoming Branded Retail Projects in #DTLA

I am very excited to share that Seyie Design will be creating several branded retail  boutiques for The BLOC, an exciting lifestyle destination opening up in Downtown LA.  Slated to open later this year, this unique lifestyle destination will include premier retailer, gourmet food, art installations, luxury office tower and many more.  I am thrilled to be contributing to such an incredible project that will elevate a favorite part of town.  Stay tuned!

You can find out more at http://www.theblocdowntown.com/

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The Western Foodservice & Hospitality Expo!

Please Be My Guest At The Western Foodservice & Hospitality Expo on Monday, August 18th! I’ll be presenting the “Five Key Elements for Successful Interior Branding in Café, Restaurant, and Retail Spaces.”

Please see invitation below for more info & the code for Complimentary registration.  You can register at www.westernfoodexpo.com.

Loved to see you there!

Seyie

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THE FIVE KEY ELEMENTS OF SUCCESSFUL INTERIOR BRANDING

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Interior Branding is a tool to communicate the essence of your company’s brand identity through the design of its physical environment.  Successful companies like Apple, Chanel and Louis Vuitton use it as a business strategy to enhance their brand image, gain client loyalty and, ultimately, higher profits.

Good design is no longer considered an elitist idea, but rather is now an integral part of a sound business strategy, and Interior Branding is an important aspect of achieving business success.

The five key elements of a well-branded interior include:

1.    Reinforcement of Visual Identity – Using your company’s logo, a trademark design element or color throughout as an interior detail.

2.    Creating an Interior Synonymous with Your Product or Brand – Reflecting your company’s core personality in your interior environment, which encompasses both aesthetic and ambiance.

3.    Consistent Visual Language – If your company has a presence in more than one physical environment, your design aesthetic should always be consistent, but not necessarily identical.  This may include multiple locations, or different types of spaces such as a freestanding boutique or spa, a shop-in-shop, or product counter inside a department store.

4.    Creating a Special Experience – When clients walks into your spa, retail boutique or office, you want them to have a memorable experience, as well as transact business.  You can achieve that by developing distinct areas where you can entertain and educate them about your products, or by creating inviting residential-style environments where they would want to linger.

5.    Engaging the Senses – Paying careful attention to how your clients connect with your business through their various senses – hearing, touch, sight, smell and taste. Make sure the connections are interesting and consistent with your brand identity.

Announcing Interior Branding Services!