A Spanish Colonial Revival house gets a fashionable makeover!

After - Kitchen

After – Kitchen & Bathroom (below)

After - Master Bathroom

Before – Kitchen

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I am thrilled to share a few photos of a recent interior design project in Carthay Circle, Los Angeles, CA!

A complete renovation of this 3,500+ s.f.1920s Spanish Colonial Revival architecture, combining Spanish, Parisian and New Orleans design elements with a contemporary angle, makes this a glamorous and functional haven for a fashionable entrepreneur and her young family.

Sparkling New Year Wishes!

 

 

HAPPY 2014! 

Wishing everyone a Sparkling new year ahead…

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Dining table centerpiece from my New Year’s Eve party. 

 

HAPPY HOLIDAYS!

Christmas Card 2013

Behind-the-Scenes At The Vogue India Photo Shoot

The photo shoot for Vogue India had been a lot of fun for me, that I decided to share some behind-the-scenes images. I hope you’ll enjoy them too!

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Make-up & hair products

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Getting dolled up by Julie Figueroa!

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One of the racks of dresses – too bad, I couldn’t keep them…

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Wardrobe stylist, Stacy Quakenbush, getting me all pinned up…

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Joe Schmelzer behind the lens.  And, the photo shoot begins!

 

 

Vogue India annual design issue 2013

I am so excited to be featured in this year’s annual design issue of Vogue India , and honored to be considered among their “dynamos of design”…

Below is the feature.

Vogue India July 2013 cover

Vogue India Feature July 2013

WELL_interiordesigners.inddMany thanks to Joe Schmelzer (photographer), Stacy Quackenbush (wardrobe stylist) and Julie Figueora (hair & makeup artist) for a fabulous photo shoot!

Orange Pop!

I would like to share some images of a recently completed residential project of Seyie Design.

Anytime we work with clients, we first take the time to understand who they are, their personal tastes, and unique lifestyle.  We love fashionable interiors, but strive to ensure that they capture the essence of each client and balance them with function to support individual lifestyles.  The architecture of this home is a beautiful light-filled Mid-Century Modern style.  Our client has an affinity for contemporary style, but still wanted their home to be warm and inviting.  The end result reached a balance with white interior and “pops” of orange (a favorite color of our client), replete with contemporary sofa in a tweedy fabric, leather nesting cocktail tables, shag rug and other custom made cushions to create ultra comfortable seating.  We think our mission was accomplished!

Check out the photos below, along with design tips…

Seyie Design Contemporary Home Photo Credit: David Christopher Lee, Interiors: Seyie Design

Styling cocktail table:

•    A combination of coffee table books mixed with other favorite accessories and flowers works nicely together.
•    I think of coffee table books as part of the accessories, hence like to color coordinate them.
•    Flowers with sculptural lines make nice décor, such as the miniature calla lily here.
•    Keep accessories at different levels.  Emphasize this by placing an object above a group of books and keeping a low profile bowl on its own.

Seyie Design, fashionable diningPhoto Credit: David Christopher Lee, Interiors: Seyie Design

Layering with texture in a monochromatic scheme:
In this monochromatic color scheme, we used varying texture to create visual depth (though not that visible in the photo.)  The throw pillows are a solid color in a flat weave, while the banquet cushions are woven fabric with subtle color striation.

Seyie Design, window seatPhoto Credit: David Christopher Lee, Interiors: Seyie Design

Keeping a cohesive look:
In contemporary interiors with open plan, having a cohesive look is quite important.  The accent color of orange created that thread for continuity here, through the seat cushion and throw pillows at the window seat, as well as various accessories throughout.

Tips for Al Fresco Memorial Weekend Entertaining

While Memorial Day weekend is a patriotic holiday, it also means the unofficial start of summer!  Having lived on the East Coast for eight years where six month winters felt endless at times, Memorial Day always offered the promise of warmer weather and sunshine ahead.  While I now live in sunny Southern California, this holiday weekend still holds a special place in my heart…

Below is my inspiration for al fresco entertaining this holiday weekend or for another summer night…


THE LOOK – Different shades of blue accented with natural elements and clear glass. 
Blue looks great against a backdrop of outdoor greenery, while natural accents like woven rattan or unfinished wood brings a casualness that works well for al fresco dining.

Memorial weekend entertaining

Where to find these items:

1 – Coordinating cocktail plate & serving bowl by Oscar de la Renta

2 – Arugula and peach salad from Bon Appetit

3 – Spicy chipotle grilled chicken from Bon Appetit (as a side note, I happen to really like Bon Appetit and Epicurious.com for recipes)

4 – Domaine de la Fouquette Rose, Provence (an all-time favorite rose) from Wine House 

5 – Lantern from Crate & Barrel

6 – Ivory citronella candles (to keep away insects) from Crate & Barrel

7 – Natural woven tray from William & Sonoma

8 – Glass pitcher & cup from Two Tone Studios

9 – Fresh flowers (hyacinth here) loosely arranged

10 – Linen napkins from Linen Me

Have a fashionable Memorial Day weekend celebration!

THE FIVE KEY ELEMENTS OF SUCCESSFUL INTERIOR BRANDING

Branded Salon

Interior Branding is a tool to communicate the essence of your company’s brand identity through the design of its physical environment.  Successful companies like Apple, Chanel and Louis Vuitton use it as a business strategy to enhance their brand image, gain client loyalty and, ultimately, higher profits.

Good design is no longer considered an elitist idea, but rather is now an integral part of a sound business strategy, and Interior Branding is an important aspect of achieving business success.

The five key elements of a well-branded interior include:

1.    Reinforcement of Visual Identity – Using your company’s logo, a trademark design element or color throughout as an interior detail.

2.    Creating an Interior Synonymous with Your Product or Brand – Reflecting your company’s core personality in your interior environment, which encompasses both aesthetic and ambiance.

3.    Consistent Visual Language – If your company has a presence in more than one physical environment, your design aesthetic should always be consistent, but not necessarily identical.  This may include multiple locations, or different types of spaces such as a freestanding boutique or spa, a shop-in-shop, or product counter inside a department store.

4.    Creating a Special Experience – When clients walks into your spa, retail boutique or office, you want them to have a memorable experience, as well as transact business.  You can achieve that by developing distinct areas where you can entertain and educate them about your products, or by creating inviting residential-style environments where they would want to linger.

5.    Engaging the Senses – Paying careful attention to how your clients connect with your business through their various senses – hearing, touch, sight, smell and taste. Make sure the connections are interesting and consistent with your brand identity.

Hollywood’s Best Gifts!

Now that you got a peek inside the Official Talent Gift Lounge for the 55th Annual GRAMMY Awards®, I would like to share some favorite fashion & beauty products that celebrities were pampered with at the Lounge this year.

GLALENT Platinum Ion Mist device from MTG  181843752,4B9170A40CF9C761E71-Imeh Akpanudosen
This is a portable facial mist sprayer using a technology that captures nano collagen in capsules.  I love the sleek design, and its size also makes it great for travel!  http://www.mtg-en.com/

LGGK (Locally Grown. Globally Known.)

182144481,4D4D8B173F47D88C002-Jerod Harris

Ed Sheeran, photo by  Jerod Harris/WireImage

An apparel brand with “style on a mission,” LGGK has partnered with the nonprofit Starkey Hearing Foundation to help people hear.  I love how soft their t-shirts and sweatshirts are, and even the inner stitching in the sweatshirts is color coordinated.  www.shopLGGK.com

Jäger iOsonic Toothbrush and Teeth Whitening System

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This toothbrush releases a constant flow of positive ions from the lithium power source during the brush cycle, which temporarily reverses the polarity of your teeth causing plaque to be repelled from your teeth and drawn to the negatively charged toothbrush head.

The pink color and the charger with the UV sanitizer are great touches.  www.thejager.com

4 Leaf Clover made-in-the-USA handbags, courtesy of KeepAmerica.com

181842931,29D86318F3BC88895BB-MC Lyte

MC Lyte, Dayme (designer) & David Seliktar (CEO of KeepAmerica),  photo by Todd Oren/WireImage 

Their canvas tote with the clover leaf leather trim is quite lovely.  It is also available with vegan patent leather trim – perfect for Hollywood.    www.4luckyLeaf.com

KeepAmerica.com is the number one online source for all things made in America.  www.keepamerica.com

Simone I. Smith Jewelry

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Simone I. Smith is an entrepreneur and self-proclaimed accessory queen, who launched her own line a decade ago. Smith has teamed up with the American Cancer Society for her line of lollipops necklaces called “A Sweet Touch of Hope.”  These sparkling lollipop charms raise funds and awareness to help save more lives from cancer.  www.simoneismith.com

D’Milikah Swimwear

182168998,00B5DF089821EF1F6F3 - RamiJaffee ToddOren

Rami Jaffee of Foo Fighters, photo by Todd Oren/WireImage

D’Milikah specializes in swimwear that captures the essence of everyday real women of all sizes. Their 2013 Swimwear Collection is Brazilian inspired, with a touch of Italian handcraft adorning each unique piece. D’Milikah has expanded its swimsuit collection to also include casual wear, dresses, and accessories. www.dmilikah.com

A Zen Fantasy at the GRAMMY Awards Official Talent Gift Lounge

Photo by Matthew Simmons:WireImage  Seyie Design, photo by Matthew Simmons/WireImage

Sting, Miguel, LL Cool J, Mumford & Sons, Juanes, Neil Patrick Harris and more re-charged from rehearsals by escaping into an enchanted Zen garden-inspired Official Talent Gift Lounge for the 55th Annual GRAMMY Awards®, where they were pampered with the best of what Hollywood has to offer.

We were excited to collaborate with Distinctive Assets for the second year in a row, as the exclusive interior designer of the Lounge.  This year performers enjoyed a luminescent white contemporary environment, replete with lush green foliage and organic chandeliers.  Décor for the lounge was provided courtesy of Niche Modern, material [ENVIRONMENT] and Big Red Sun.

It was an incredible experience to have so many creative, talented people come through the Lounge and see them enjoying themselves…

For a peek inside the Lounge, check out the photos below!

 Photo by Todd Oren:WireImageLL Cool J, photo by Todd Oren/WireImage

181842840,F1CB8E8397F001A6705-Matthew SimmonsSting, photo by Matthew Simmons/WireImage

 182003987,5C9FCDEA27AD9557CD4-Matthew SimmonsTerrell Owens & Pete Wentz, photo by Matthew Simmons/WireImage

182152579,D9638852C32DB81D52A -Photo by Jerod Harris:WireImageDJ Young 1 & Ashanti, photo by Jerod Harris/WireImage

181986946,1F93C791D050F15CE90-Miguel -Matthew Simmons_WireImageMiguel, photo by Matthew Simmons/WireImage

182097833,C5CE85766E7F1883335-EdSheeran-Amanda EdwardsEd Sheeran, photo by Amanda Edwards/WireImage

182013960,BBE66ADEE82F596D50D-Tom Parker of The Wanted-Alison BuckTom Parker of The Wanted, photo by Alison Buck/WireImage

181993145,9355FEB42FDB4064D43-Tyson Ritther (L) and Nickolas Wheeler (R) of All-American Rejects-Matthew SimmonsTyson Ritther & Nickolas Wheeler of All-American Reject, photo by Matthew Simmons/WireImage

181868524,CA8ACB0B4972B1CFEB3-Pauley Perrette-Matthew SimmonsPauley Perrette, photo by Matthew Simmons/WireImage

181867899,C6FD3F8CF1CCD673E58-MikkyEkko-Matthew SimmonsMikky Ekko, photo by Matthew Simmons/WireImage

IMG_3543Seyie Design, Sweepstakes table