Introducing Design 360


Excited to share Design 360, a comprehensive creative collaboration with SheBrand, to provide overall brand positioning, creative direction and compelling consumer experiences for lifestyle, hospitality, retail and real estate brands.  It covers every touch-point to create a brand identity that is engaging, meaningful and cohesive throughout physical and digital platforms.


Scope of Services Include:

BRAND IDENTITY AND DEVELOPMENT – Identify brand message, mission, personality and image, and develop a custom brand handbook to serve as the anchor for all creative branding actions

CREATIVE DIRECTION – Create a unified, consistent look and voice across all forms of print and digital media

INTERIOR BRANDING – Communicate the essence of a company’s brand identity through the design of its physical environment

DIGITAL – Design and develop a brand’s website and social media platforms

GRAPHICS & PACKAGING – Design collateral materials, packaging and non-paper products

SPECIAL CONSUMER EXPERIENCE – Create educational and entertaining experiences to engage and delight consumers

BRAND TOUCH POINTS ON-SITE – Curate and finely tune all sensory experiences, including: visual, olfactory, tactile, auditory and gustatory

WHO WE SERVELuxury & Design-Conscious Lifestyle, Hospitality, Retail and Real Estate Brands (Residential and Mixed-Use Development)

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For more information, please contact us at or 323.630.1841, we look forward to helping you design a compelling brand identity!

A bathroom inspired by luxury Parisian hotel!

For this master bathroom remodel, the inspiration was a luxury Parisian hotel! The vibe that we strived for was glamour and streamlined opulence, which was achieved through the use of the marble slabs, opulent bathroom fixtures and the metallic leopard-print wallpaper (in the water closet). Ooh la, la!








Stylish Bar

To create a stylish bar that would be perfect for entertaining guests impressively, we custom designed this built-in cabinet with slate blue lacquer finish and stripe mamara marble countertop.


Below are additional tips on how to get the look.

Cabinet design:

  • A mirrored back and floating glass shelves give a sense of lightness in the design.
  • Decorative pulls add a nice design accent to the function of doors.
  • Cabinet lighting (though not lit here) makes the display feel more special.


Styling tips:

  • Arrange stemware and wine bottles like a retail display (I cluster similar items as groups and leave some breathing space between them).
  • Pretty bowls to hold nuts and chocolates.

Beach Style!

Revealing a recently completed beach house! The result of 1½ years of designing and planning this extensive remodel and decorating project. Thrilled to have Joe Schmelzer, who shot my VogueIndia feature a few years ago, photograph it.9.18-IG 5


9-18-2 5

Entertaining in Style!

Entertain in style this weekend with a glamorous table setting at your Oscar party! A simple wood branch and moss can be embellished with feathers and flowers to create a dramatic centerpiece. Your decor will look as stunning as the looks on the red carpet!

LA-MART,-9,08-copy- by Grey Crawford

   Chandelier by La Murrina


For the dramatic centerpiece, I used a long branch covered with moss as the base and layered it with flowers, feathers and berries.  To keep it sophisticated still I kept the color scheme of the centerpiece a monochromatic pink.  This way it is fun and frivolous but not tacky.


Plates by Haviland

Work Inspiration!

Seyie Design collaborated with the organization to create a branded office environment that was cohesive with their overall visually identity as well as reinforced their vision of optimism. Thereby, creating an inspiring environment for both the employees and clients.

©DevinFord-SeyieDesignTeachingFirst-041 copy

Office for a special project of the Rockerfeller Philanthropy Advisors in
Los Angeles, CA.


A Spanish Colonial Revival house gets a fashionable makeover!

After - Kitchen

After – Kitchen & Bathroom (below)

After - Master Bathroom

Before – Kitchen



I am thrilled to share a few photos of a recent interior design project in Carthay Circle, Los Angeles, CA!

A complete renovation of this 3,500+ s.f.1920s Spanish Colonial Revival architecture, combining Spanish, Parisian and New Orleans design elements with a contemporary angle, makes this a glamorous and functional haven for a fashionable entrepreneur and her young family.


Having lived in Manhattan for several years, I know the value of maximizing every square-inch of a kitchen – in every possible direction, vertical & horizontal.  Although I no longer live in the tiniest apartment in Manhattan, my love of collecting tabletop and kitchen accessories challenges me to come up with storage ideas.  So, I was obviously excited to come across these storage solutions below by Poggenpohl

All of my city dwelling friends, and others who just need additional storage for your many collections of cherished items, perhaps you can find some inspiring ideas to incorporate into your own kitchens…

Built-in countertop drawer

Custom sink drawer cut-out

Plinth drawer

Creating usable space out of the toe-kick area is quite smart!

Plinth ladder

Being a petite girl, this is probably one of my favorites…  No more bulky, ugly step ladders!  I love that you can just slide it under the cabinets when done.

Corner solution – Magic Corner


In the spirit of Halloween, I decided to showcase some delightful desk & home accessories and gadgets.  These eye candies are a treat to behold or to have at home… and best of all, ZERO calories!!!


Kuhn Rikon mouse measuring cups

Kuhn Rikon autocrank safety lidlifter

Normann Copenhagen rainbow trivet blue

Ghost salt & pepper shaker from

Trudeau utensil pot clips




Tape dispenser

Alessi Dozi paper clip holder

Architect’s blueprint paperweight from MOMA Store

Dream Cheeky mail box friends alert

Heel & Lips Telephone


A Celebration with Christofle & Champagne!

I recently attended an event at the Christofle boutique in Beverly Hills called, “The Evolution of Luxury.”  It included a presentation regarding special collaborations between Christofle and different houses of Champagne producers, comprising one-of-a-kind or limited edition silver pieces made for serving bubbly.  I have always enjoyed admiring their silver crafts and crystal; doing so with a glass of champagne doubles the joy!

A cage-like case for Ruinart Champagne.  My new obsession…


A lacework case for Perrier Jouet.  It is made to hold a magnum bottle.  However, once the bottle is opened, it can be used as a vase to hold a floral arrangement.  Quite a novel idea!


I just love that these exquisite pieces have a whimsical side…




Desserts look even more delectable when presented on a beautiful tray…


My friend, Katie Mayfield, and me with Jean-Claude Bourbon, the master silversmith at Christofle.