Introducing Design 360

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Excited to share Design 360, a comprehensive creative collaboration with SheBrand, to provide overall brand positioning, creative direction and compelling consumer experiences for lifestyle, hospitality, retail and real estate brands.  It covers every touch-point to create a brand identity that is engaging, meaningful and cohesive throughout physical and digital platforms.

 

Scope of Services Include:

BRAND IDENTITY AND DEVELOPMENT – Identify brand message, mission, personality and image, and develop a custom brand handbook to serve as the anchor for all creative branding actions

CREATIVE DIRECTION – Create a unified, consistent look and voice across all forms of print and digital media

INTERIOR BRANDING – Communicate the essence of a company’s brand identity through the design of its physical environment

DIGITAL – Design and develop a brand’s website and social media platforms

GRAPHICS & PACKAGING – Design collateral materials, packaging and non-paper products

SPECIAL CONSUMER EXPERIENCE – Create educational and entertaining experiences to engage and delight consumers

BRAND TOUCH POINTS ON-SITE – Curate and finely tune all sensory experiences, including: visual, olfactory, tactile, auditory and gustatory

WHO WE SERVELuxury & Design-Conscious Lifestyle, Hospitality, Retail and Real Estate Brands (Residential and Mixed-Use Development)

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For more information, please contact us at info@seyiedesign.com or 323.630.1841, we look forward to helping you design a compelling brand identity!

A bathroom inspired by luxury Parisian hotel!

For this master bathroom remodel, the inspiration was a luxury Parisian hotel! The vibe that we strived for was glamour and streamlined opulence, which was achieved through the use of the marble slabs, opulent bathroom fixtures and the metallic leopard-print wallpaper (in the water closet). Ooh la, la!

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BEFORE

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Stylish Bar

To create a stylish bar that would be perfect for entertaining guests impressively, we custom designed this built-in cabinet with slate blue lacquer finish and stripe mamara marble countertop.

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Below are additional tips on how to get the look.

Cabinet design:

  • A mirrored back and floating glass shelves give a sense of lightness in the design.
  • Decorative pulls add a nice design accent to the function of doors.
  • Cabinet lighting (though not lit here) makes the display feel more special.

 

Styling tips:

  • Arrange stemware and wine bottles like a retail display (I cluster similar items as groups and leave some breathing space between them).
  • Pretty bowls to hold nuts and chocolates.

Beach Style!

Revealing a recently completed beach house! The result of 1½ years of designing and planning this extensive remodel and decorating project. Thrilled to have Joe Schmelzer, who shot my VogueIndia feature a few years ago, photograph it.9.18-IG 5

Before

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Creating a Glamorous & Peaceful Master Bedroom!

For a master bedroom in a Newport Coast mansion, we gave it a glamorous and peaceful vibe by layering in shades of grey, taupe and luxurious textures. The crisp white against the tonal colors and the different finishes and textures are important in making this an inviting and stylish room.

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Shimmering taupe wallpaper in a color coordinating with the ultrasuede tufted headboard creates a rich visual depth.   While a pair of large large silky shag rugs make the bedroom enticing and cozy.

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At the window niche overlooking a garden, we felt a custom daybed (designed by Seyie Design) fitting the window niche perfectly would be the best way to enjoy this space. Using a combination of silk and velvet fabrics in different shades of grey created plush seating to enjoy a book or snuggle.

Genlux Jetsetters Feature Summer Issue 2016

I am so thrilled to be featured in the Summer 2016 issue of Genlux Magazine, a fabulous luxury fashion, beauty & philanthropy magazine from Los Angeles!

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A Shopping Dream!

Christmas arrived a little early this year with a shopping spree gift from Vogue Magazine and Bally, to shop at the newly designed Rodeo Drive boutique in Beverly Hills! Thank you Bally and Vogue Magazine for your generosity, hospitality and amazing time. It was truly a memorable experience to get a private tour of the new boutique and a personalized viewing of the current fashion collection.

I loved the chic shoes, bags, and of course the new boutique design!

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3With Carrie, the fabulous sales associate at Bally, Beverly Hills.

Entertaining in Style!

Entertain in style this weekend with a glamorous table setting at your Oscar party! A simple wood branch and moss can be embellished with feathers and flowers to create a dramatic centerpiece. Your decor will look as stunning as the looks on the red carpet!

LA-MART,-9,08-copy- by Grey Crawford

   Chandelier by La Murrina

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For the dramatic centerpiece, I used a long branch covered with moss as the base and layered it with flowers, feathers and berries.  To keep it sophisticated still I kept the color scheme of the centerpiece a monochromatic pink.  This way it is fun and frivolous but not tacky.

 
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Plates by Haviland

Work Inspiration!

Seyie Design collaborated with the organization to create a branded office environment that was cohesive with their overall visually identity as well as reinforced their vision of optimism. Thereby, creating an inspiring environment for both the employees and clients.

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Office for a special project of the Rockerfeller Philanthropy Advisors in
Los Angeles, CA.

 

Pretty in Lilac

Working with color is always such a joy for me! I hope the pretty colors bring a smile to your face as well.

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