I am thrilled to share the interior branding design concept of an upcoming project, Eyes on the Bloc, in Downtown Los Angeles, CA.
Collaborating with the luxury optometrist office and retail boutique, we decided to create a minimalist design that aligned with their overall brand identity. As a nod to the founder/optometrist’s love for art, the stark interior was punctuated with optical references, elevated as an art form, and with the company’s brand accent color of red.
The end result is a look that is unique and authentic to the company, while staying on brand!
Main Retail Area – Abstract Painting of an iris becomes a focal point at end of hallway
Waiting Lounge – built-in banquet seating with art (mosaic of eye) above
Stay tuned to see photos of the actual space when it opens later in 2016…